Flocking

What is Flocking?

Click here for a flock introduction brochure

Flocking is the application of fine particles to adhesive coated surfaces. The majority of flocking done worldwide uses finely cut natural or synthetic fibers. A flocked finish imparts a decorative and/or functional characteristic to the surface. The variety of materials that are applied to numerous surfaces through different flocking methods create a wide range of end products. The flocking process is used on items ranging from retail consumer goods to products with high technology military applications. Historians claim that flocking can be traced back to circa 1000 BC, when the Chinese used resin glue to bond natural fibers to fabrics. Fiber dust was strewn onto adhesive coated surfaces to produce flocked wall coverings in Germany during the middle ages. In France, flocked wall coverings became popular during the reign of Louis XIV.

West Michigan Flocking is the largest provider of flocking for the automobile industry.

Flocking may be applied to a number of different materials. Flocking is currently being utilized by the automobile industry in a wide range of locations.  The picture shows both current parts and areas under R&D.

Over 30 years of experience has given West Michigan Flocking an edge over the competition. Flocking equipment is built in-house and by doing this, West Michigan Flocking can provide custom solutions for customers.

We have a staff of program management, manufacturing and engineering teams that will work to make the project run smoothly and the product look great!

Flocked Extrusions

We offer both consistency and expertise with several types of offline extrusion experience.

West Michigan Flocking can provide flock and adhesive testing to meet OEM's requirements. Custom testing may be developed as specified by our customers. Our test facility will insure that the flocking material has good longevity and will be appreciated for years.

West Michigan Flocking is the automobile industries source for color matching.  Working with our supplier West Michigan Flocking has developed both "CarpetFlock" and is the United States only source for "MicroFlock"